Archive for the ‘Uncategorized’ category

Refrigeration Is the Key to a Good Lunch

September 2nd, 2020

My uncle owns a popular short order restaurant in town, and does an amazing amount of business during the lunchtime rush. He has had the place for as long as I can remember, and has not taken many days off either. When I asked him about that, he said that the restaurant was his dream from the time he was young, and whenever he has left it alone, either because he has been sick or on vacation, he has been too worried about it. So, he decided that he was not going to get sick anymore and was not going to take a vacation for more than three days. I thought that was funny and felt a little sorry for my aunts and cousins, but as long as they are happy with that, I guess it is alright.

Case in point, I remember once, a long time ago, when his walk in refrigerator broke down. Most of the meat he uses was stored in there, and so he was a little frantic. With all of the walking in and out that they had to do, he knew that the refrigerator would not stay cold for more than an hour, especially when lunch time came around. He called a refrigeration contractor to come in and make the repairs, and because they were able to come in right away, the job was done before lunch. He was so happy that he told them that they could get free meals for a month, and so every day, those two guys were in there, enjoying my uncle’s food. They still come in, even though it is not a free lunch anymore.

Routine Maintenance on Commercial Refrigeration a Requirement

September 2nd, 2020

You may be able to temporarily postpone scheduling the refrigeration contractor for routine residential refrigeration maintenance, but you can’t do that with commercial refrigeration. Not only is the equipment larger and more sophisticated than many home units, there are also health laws concerning commercial refrigeration that must be met at all times. When the health department shows up without warning to record the temperature of the food stored in the refrigeration unit, it had better be within established limits if you don’t want business operations interrupted.

Refrigeration Units Never Breakdown at the Right time

It seems like there is a universal law at work when it comes to essential equipment. The law is: Equipment will always breakdown when you can least afford it. At home the refrigerator will quit the same day you have 10 people coming over for dinner. Commercial refrigeration is sure to stop working during the dinner rush or on the busiest day of the year for your particular business.

The refrigeration contractor in Dayton, OH often gets emergency calls from commercial businesses. A hotel or restaurant simply cannot operate for very long without refrigeration. Large businesses may have several walk-in refrigeration units and can temporarily transfer food to the working equipment.

Smaller businesses don’t have that luxury. What to do?

Know Your Refrigeration Contractor!

It’s important for a business to have a refrigeration contractor it works with on a regular basis. There are several reasons for this:

- Technician becomes thoroughly familiar with refrigeration units

- Repairs can often be completed much faster due to equipment familiarity

- Service technician will know where to order parts for the brand of equipment

There is no question that routine maintenance is the best defense against equipment breakdowns. Routine maintenance includes keeping the motors, coils and other parts free of dust, debris and normal kitchen residues including cooking oils and such found in commercial kitchens. The refrigeration contractor in Dayton, OH will also clean the compressor and check thermostats.

In fact, the contractor will insure that the units are maintained according to manufacturer specifications. Having a working relationship with the contractor will get you the most efficient service as quickly as possible if you do experience refrigeration problems. The contractor will be familiar with your equipment and able to get to work with a short learning curve.

Have a Backup Plan

Of course, it’s also important to have a backup plan in the event the refrigeration unit breaks down for an extended period of time. Losing a lot of food inventory can be expensive even when insured. That’s because your customers will remember the problems and some will fail to return. A backup plan includes knowing where you can send food for temporary storage if necessary.

A refrigeration contractor in Dayton, OH that performs routine maintenance on commercial refrigeration units is trained to perform routine and emergency repairs. Keeping your unit working is critical to your business. Don’t let the health inspector find a refrigeration unit that fails to meet state regulations for food temperature.

Marketing, Promoting and Advertising Your Business

February 28th, 2020

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.